"I strike it out, and I use a common word."

Whenever I find an out-of-the-way word, that is to say, a word that may be used by the Spanish classics or a word used in the slums of Buenos Aires, I mean, a word that is different from the others, then I strike it out, and I use a common word. I remember that Stevenson wrote that in a well-written page all of the words should look the same way. If you write an uncouth word or an astonishing or an archaic word, then the rule is broken; and what is far more important, the attention of the reader is distracted by the word. One should be able to read smoothly in it even if you’re writing metaphysics or philosophy or whatever.

—Jorge Luis Borges, The Paris Review interview (1966)